Advertising

Design, copywriting & production of advertising for any given space, whether it be a shop window, exhibition stand, a website or printed publication, followed by assessing the effectiveness of the campaign.

Full page advertisement for a bespoke dressmaking service.
Design and re-branding. Full page advertisement for a bespoke dressmaking service.
Half page advertisement for a bespoke dressmaking service.
Half page advertisement for a bespoke dressmaking service.
basement music
Photography, design and branding. Flyers and posters promoting a venue and new music night.
Photography & design for solicitor's annual ceilidh dance invitation.
Photography & design for solicitor’s annual ceilidh dance invitation.
Design, copywriting and artworking. A full page print ad that appeared in a retail store brochure for a snowsport helmet which I also developed.
A full page ad for DLX men's fleece. This appeared in a retail store's printed product brochure.
Design, image processing and copywriting. A full page print ad for DLX men’s fleece. This appeared in a retail store’s printed product brochure.
DLX was a sub brand I created ti increased perceived value. The products were hand selected to be part of this range. This ad was a full page in several publications including TGO Magazine.
Design, copywriting and artworking. A full page print advertisement in several publications including TGO Magazine. DLX is high end sub brand I created to increase perceived value.
Design & Art direction. Part of a set that made up a seasonal window promotion in-store.
Design & Art direction. Part of a set that made up a seasonal window promotion in-store.
The large lightbox supported Trespass's involvement in the Commonwealth Games. Not only did I direct the photoshoot, but I manipulated the image. As the children could not be on the shoot they were added later along with a change of colour to the garments.
The large lightbox supported Trespass’s involvement in the Commonwealth Games.
Art direction and location work combined with copywriting and finally compositing and layout. I manipulated the image as the children could not be on the shoot they were added later along with a change of colour to the garments. The final artwork also had to be cleared by the Commonwealth Games Committee.

Glasgow Airport Departures Lightbox

Glasgow Airport Departures Lightbox
Design, art direction, compositing & copywriting.
glasgow_billboard
Glasgow Airport Billboard – Design, art direction, compositing & copywriting.
Design & copywriting for front page solus ad in The Herald broadsheet.
Design & copywriting for front page solus ad in The Herald broadsheet.
Design & copywriting for front page solus ad in The Herald broadsheet.
Design & copywriting for front page solus ad in The Herald broadsheet.
Design & copywriting for full page ad in Spanish trade directory, Biblia del Outdoor.
Design & copywriting for full page ad in Spanish trade directory, Biblia del Outdoor.
Design & production of promotional campaign recruiting people for sign-up to on-line newsletter.
Design & production of promotional campaign recruiting people for sign-up to on-line newsletter.
A half page display ad in the Belfast Telegraph supporting the opening of a new store and the launch of the Winter season clothing.
A half page display ad in the Belfast Telegraph supporting the opening of a new store and the launch of the Winter season clothing.
An alternative ad highlighting the distribution of stores and launch of women's winter season.
An alternative ad highlighting the distribution of stores and launch of women’s winter season.
This was an opening page ad in the ISPO Munich show guide. ISPO is one of the largest sportswear trade shows anywhere in the world. This ad was aimed at wholesalers, highlighting new technical features.
This was an opening page ad in the ISPO Munich show guide. ISPO is one of the largest sportswear trade shows anywhere in the world. This ad was aimed at wholesalers, highlighting new technical features.
Full page advertisement in Scottish Skiing brochure.
Full page advertisement in Scottish Skiing brochure.
Design & photography for this promotional material for the company I worked for at the time. With a nod to Dolly the cloned sheep!
Design & photography for this promotional material for the company I worked for at the time. With a nod to Dolly the cloned sheep!
Design for promotional flyers.
Design for promotional flyers for popular Glasgow bar.
Design of double sided club flyer.
Design of double sided club DJ night promo flyer.